Wednesday, October 15, 2014

"Fordlandia"

Fordlandia: The Rise and Fall of Henry Ford's Jungle City (Greg Grandin)

This is a bit of an odd duck. The author uses the history of the titular Fordlandia plantation in Brazil to explore more general thoughts on the unfulfilled promise of Ford's hope that industrialization would lead to a economically friendly, quasi-socalist, peaceful future. This is interesting stuff, but it doesn't quite mesh with a history of the Fordlandia plantation; I also found it a little brief (years are skipped outright towards the end). This is an interesting little book, but not really that easy to recommend; approach it as a curiosity and I think you'll do fine.

Grade: B-

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