"Anatomy of a Buisness Failure"

Anatomy of a Business Failure: The Incredible Story of the Beloved, Multi-Million Dollar Apple Book Center (Sherry McGee)

Hey, remember the Apple Book Center? No? Me either, but here's a book by the founder examining her business and why it failed. This sounds boring, but this book is entertainingly bizarre - instead of a lot of facts and figures (although they are included), it tends towards being the author's stream of consciousness, which sometimes addresses her business and sometimes addresses (for example) the time the author was accosted by a customer who hated the in-store music or suggestions for what books to give teens to read. (My personal favorite part comes at the beginning of the book when the author writes, "Keep reading and see how it all panned out." Hey, what do you guys think happened to the store described in Anatomy of a Business Failure???????)

I kind of want to recommend this book just because it's so weird, but since I doubt anyone's going to get it, here for free is why the store failed:
1. Too much spent on advertising.
2. 9/11 was bad.

Grade: Weird